The most popular beauty brands in China reflect a combination of innovation, influencer engagement, and cultural relevance. Chinese consumers are highly knowledgeable about ingredients and quality, which drives the success of both local and international brands.
Chinese brands like CHANDO, Inoherb, and Pechoin are among the most popular beauty brands in China due to their natural formulations. Younger consumers enjoy their affordability and trustworthiness.
In the makeup world, Perfect Diary and Florasis continue setting trends. These brands have gained recognition far beyond China due to their creative collaborations, artistic packaging, and strong online presence.
International brands such as SK-II, L’Oréal, and Lancôme remain the most popular beauty brands in China, particularly among middle-aged consumers who prioritize premium quality.
Understanding these brand dynamics helps businesses sourcing from Global Sources to adapt to market demands.